01: Charity - Research - Problems and solutions

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Problem 1: One issue with Charitys currently seems to be the lack of information, leading doners to not really understanding where their money is going creates a unconnected relationship with the charity. It leads people to think where is my money really going?

"The report calls on charities to tackle two main areas of under performance identified by donors: the charities' evidence of impact and explanation about how donations are used."

Solution: By creating something which can visually inform donors where there money is going. Attempting to create more personal relationships with the charity and the donor.

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Problem 2: There is an very large amount of charitys out there trying to find the right one seems daunting. There is currently no way to donate to a range of charity without setting up several direct debits often of high amounts.

"Corry said competition in London could confuse donors and it might be hard to choose between charities. There were, for example, 23 charities registered in England and Wales with autism in their name and eight operated in London."

Solutions: A solution to this would be giving donors the onion to easily select a number of charity they want to give to with a set monthly price that is then split equally.

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Problem 3: Currently the donation system feels cold, unlike fundraising through events which is community based. Donating is done individually with no community. You can not see what friends and family are doing unless its posted on facebook or word of mouth. 

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Problem 4: Stereotype! shock tactics! Charitys are using dishonest marketing technquies. we have become desestised to these overly used marketing ploys. Charitys begin to reeinforce the disconnect of us vs them by putting out these bad adverts.

“We know that organisations need to raise funds for their work, but when it comes to such advertising and campaign imagery, they’re often acting detrimentally to their long-term goals,” says Raftree. -

Solution: Could the application be a place where charity's can find pro bono work? Designers etc could help brand or do campaigns for charity's they believe in.

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Problem 5: Smaller charity's are lost within the sea of large Charity. The bigger charitys have resources to cater to the masses by being able to advert on a huge scale. This is because they have the resources to do so.

"The government says it wants more and more giving but it needs to help with more asking. The research shows 83% of donors only give because they are asked, so we want the government to invest more in training more charities to be better at fundraising."- Could this be what the app does?

Solution: A platform for these local charity to get there word out.

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Problem 6: Outdated methods of collection and distribution. How many times have you been uncomfortable stopped on the street just to be made to feel as though you are a terrible person. Its not benefical for both partys. Its a waste of resources.

"Collection tins remained the most often used way to give, followed by direct debits to charities, then sponsorship. But hi-tech techniques are gaining traction, with more than a fifth of people aged 18 to 34 donating by text message in the last year. Medical research, children or young people, and hospitals or hospices, were the three most popular causes."

Solution: This would be to look at how charitys could put this money into something more productive like digital marketing.

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Problem 7: People feel they do not have the money to give as they believe they must give large amount.

Solution: Making people more aware of smaller donations and how they are beneficial. giving just 10p a month can make a huge difference when everyone gives 10p a month.


Sources: https://www.theguardian.com/voluntary-sector-network/2014/sep/29/poverty-porn-charity-adverts-emotional-fundraising
https://www.theguardian.com/uk/2013/mar/14/charitable-giving-survey-donor-information

01: Charity - Research: Similar products, charities

JustGiving is a platform for people to give and raising money through crowdfunding for charitable causes. 

Tab for a cause is a chrome addon used to raise money for every tab opened. 

Radi-aid Awards

Very clever awards bringing light to the sterotypeing used by charitys

Doug Stanhope a comedian with a very cernicial view on charity explains his isssue with charity. I felt the article didnt esactly explain this very well but its video content was usefull.

https://www.vice.com/en_us/article/kwpqxm/the-problem-with-charity

Chugger is a term I had not heard of befor this article. Intresting to see a point of view from within the work itself

https://www.vice.com/en_uk/article/dp9z8q/charity-fundraising-chuggers

01: Charity - Questionnaire results

Gender	How old are you?	What is your occupation?	Do you give to any charities?	If so, why?	If you said yes, then how much/to who/how often?	Do you give in any other ways?	Is there anything that would incentivise you to give?	Have you heard of effective altruism?
Female	18-29	student	No	can't afford to		no		No
Female	30-39	Hairdresser	Yes	To help those less fortunate	Couple of cans of food fortnightly to food bank	Donate to charity shops	More food banks so I can donate things/food instead of money. Money creates more judgement and is harder to part with when you don't have much to start	Yes
Male	18-29	Superstar DJ	No					No
Female	18-29	Student	No	Don’t feel like I have enough of a disposable income to give money.			Maybe getting something in return to know where your money is going.	No
Female	50+	Retired	Yes	Because I feel I should	£10 each to Cancer and Heart	Not usually	Not really. I feel I've done my bit	Yes
Female	18-29	Student	No	I am not registered to give as I cannot afford the regular costly payments. This puts me off as it is a commitment and I'd feel guilty if I could no longer afford it. I am also not certain where my money is going or how it is helping. People who try and register you in the streets are very pushy.		To homeless, locals in the moment, rather than a committed payment.	Personal experience with a particular charity. If charities weren't too pushy in getting people to sign up.	No
Female	18-29	Stay at home parent	No	You hear so much about charities not being legit and then being scams		Buy poppies every year, we send out 2+ shoes boxes at Christmas to troops away and put change in charity boxes	Seeing where the money you donate goes or instead of giving money give an item (like the shoe box appeal)	No
Female	18-29	Student	No			No		No
Male	40-49	Associate Professor	Yes	It feels normal to help	500 Norwegian krone	Yes	Yes	Yes
Female	18-29	freelance/broke	Yes	because I should and can. no matter how broke I am	75 NOK per month. not much, and I dont notice the withdrawal each month, so thats perfect.	clothes goodwill whenever I go through my closet to make more space.	a job	No
Female	18-29	Butcher	No					No
Female	18-29	Catering staff	No	Limited disposable income		No	If charities were less pushy and more respectful of how much you can give (not bombarding you with emails all the time)	No
Female	18-29	IT consultant	Yes		5 € / month			No
Female	18-29	Customer service assistant	No			Yes	If I earned more money	No
Female	40-49	Creative	Yes	Because it’s needed!	50£ each month to different organizations.	Yep, sometimes	More and important causes that I support	No
Female	18-29	Student	Yes	As I want to give back and help someone	£10 a month trough an organisation	Sometimes give money to the homeless	See the direct help it does to one person	No
Female	40-49	Local government officer	Yes	To find research	£5 little Bramley horse sanctuary £8 British Legion	Just giving	No	No
Female	18-29	Unemployed	Yes	Because everyone deserves help	When I can and usually a couple of pounds			No
Female	18-29	Student	Yes	Through a team	To a rescue pet store, whatever we raise through a uni sport team. Few times a term.	Charity pots in shops (small change)	Being able to see direct results from your money	No
Female	18-29	Student	Yes	Supporting friends doing charity events	£5 to whoever my friends are supporting once in a blue moon	I give my time by doing charity events such as sponsored runs or stoptober etc.	Knowing if I give a large company will match my gift, e.g Coca Cola	No
Male	18-29	Student	Yes	Typically when a friend is raising money, rarely off my own back.	Changes year on year. Whilst at university quite a bit as lots of people are very into RAG (Raising and Giving) in Loughborough.	Sometimes to bucket shakers for poppy appeals etc.	Seeing first hand how the money is benefiting those need help.	No
Female	18-29	Barista	Yes	I want to make a difference	Every month just a few pounds	I try to give food to homeless people and volunteer when I can	To see what difference i am making would make me want to give	No
Female	18-29	Barista	Yes	I want to make a difference	Every month just a few pounds	I try to give food to homeless people and volunteer when I can	To see what difference i am making would make me want to give	No
Female	40-49	Education	Yes	To support those in need and to support those people helping those in need.	Medicines Sans Frontieres - usually after a catastrophe such as war/storm/drought etc. $50 a year. Wildlife rescue charities - $50 a year. Sponsorship of friends for different charities $100 a year.	No	I give what I can afford when I can afford it.	No
Female	18-29	Student	Yes	I care about the enviroment and the climate	5£ each month	I do donate clothes	I dont know	No
Male	40-49	Office admin	Yes	Humanitarian concern	50 or 100 depending on the size of the disaster - reactive charity	Help fundraising efforts of others	More income	No
Female	18-29	Student	Yes	Rewarding	Monthly to Guide Dogs UK roughly £10pm	Volunteering	Nope.	No
Female	18-29	Student	No					No
Female	18-29	Student	Yes	Important to help those in need	Sponsoring friends, spare change in collection tins	Volunteering four hours a week	If big charities gave a higher percentage of donations directly to the cause rather than large amounts on marketing or CEO's salaries.	No
Male	30-39	Spie	Yes	Because it’s for a good cause	Clothing	Above	If I earnt more money	No
Male	18-29	Student	No			Through tab for a cause, a browser extension that makes a tiny donation for each tab you open. You choose yourself what charity(ies) to give to.	budgeting tool that suggests an amount?	No
Female	18-29	Nurse	Yes	I think that the work they are doing is important and agree with the way they do it.	$50 to the Fred Hollows Foundation whenever I have some extra money leftover, usually 4 - 5 time a year. I also always try to give some coins to the Salvation Army and Red Cross when they do their appeals.	I used to volunteer with the FHF once a week in the mailroom.	Just if I agree with their goals and I feel that the money is being used fairly and effectively.	Yes
Female	18-29	Design student	Yes	If I can purchase things that will go to charity rather than just buying elsewhere I will! Small way of making a difference	Charity shops few times a month	No	If it is an event set up for charity because then it is a day out/experience as well as donating	No
Male	18-29	Insurance broker	No					No
Male	18-29	Bar tender	No	Can't afford to		Give change to tramps sometimes		No
Male	18-29	Student	No					No
Female	18-29	Student	Yes	Because I support the cause	£10 when big events like Comic Relief, Stand up to Cancer, Ariana Grande's Manchester Concert take place	No	Seeing where the money goes and who it is helping e.g. in Videos	No
Female	18-29	Retail Assistant	No
Female	18-29	Mummy	No
Male	50+	Sales Engineer	Yes	To help those who need helping.	£300+ per year. Masonic Charitable Foundation.	Regular donations through other Masonic organisations.	A request from a charity that may have had a impact in my life.	Yes
Male	18-29	Student	No			No	Good cause	No
Female	18-29	Intern	No	Can't afford to		Yes, I give homeless people food from the office, I always help blind people and I used to rep for a charity	If I got paid at my job I would	No
Male	18-29	Teacher	Yes	Social justice, giving back	Monthly	Teaching in other countries in poverty driven areas	no	No
Female	18-29	Student	No	I don’t think that all that money goes directly to the people who need it		I donate clothes mainly and give to charit fundraisers	If i knew the moneh was going to be used effectively	No
Male	18-29	Student	No			No	Good cause	No
Female	50+	Project lead manager	Yes	It makes a difference that I can give	4000	My time and knowledge	Girls lacking in support	No
Female	18-29	Student	Yes	it's nice to know you're helping someone and the money you earn being used selflessly. It makes you feel good knowing your making a other person's life better.	I give a pound usually and drop bits of change in charity pots quite often.	I usually help raise money by singing in my choir group.	If I had a personal attachment to the charity. Sometimes when there is a person asking for donations I give as I feel awful if I don't. I like knowing what I'm donating to and how my donation will actually help. I like being able to read about the charity and seeing if I gave £5, exactly what that £5 would buy.	No
Female	40-49	Hospitality	Yes	To help	Animal charities at Christmas annually	Buy in charity shops	No	No
Male	50+	Local government officer	Yes	Depends on if I relate to the charity	H4H, dog charity, cancer research	Having a rescued dog	Personal experience	No
Female	18-29	Paralegal	Yes	Dogs trust - I love dogs	Monthly £10	Volunteer at citezins advice bureau	More knowledge of how money is distributed	No
Female	40-49	Student	No			I personally to homeless groups when helping an individual directly	If I knew what I was giving was actually going to the person in need	Yes
Male	18-29	Student	No	Don't have enough money		No	No	No