Brief:
Create a brand for a very small home brew beer company that will specalise in super small unqie runs of beer. There is alot of potential here to play with exclusivity. The beer branding does not have to stay the same throughout it can change depending on the beer in question however it must have an element which alows for a identity to build over time.
The beers should alow for a hand touch
Requirments:
Labels
Photoshoot
After speaking to a few students and Alec himself I have reconsidered some elements of branding the beer.
To begin with alec he supported my idea and pushed me in the direction of using ryhms as the catch for the concept. I really loved this idea and feel like that is huge potential to use this throughout the branding. I also pinned down a name for the overarching brand which would be Guffs stuff, guff being my nick name and the beer being my stuff. Guff also can be linked to the carbonation of the beer and gives room for playful icons.
After speaking to James he informed me that at his work placement the first thing they do is pinn down the mission and aims of the brand so I decided to start with that.
The aim
to create a brand which can grow and mature with my own beer brewing skills.
The mission
To bring joy to my friends and beer loving critics.
Concept
Is provide copy which allows the drinker to response to the beer
Additonals aims
Alec mentioned if the branding is done well it is possible to look into finding a collaborator who would brew a beer to go with it.
Research
I will look into existing brands
To do
Establish the copy
Establish a visual style
Think about photography
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