Primary Research
People spent to much time coming back and forth staff noted it can be quite a stressful experience.
He said the audience is often people doing DIY work, familys etc. Workers will quickly pick up magnolia and thats it.
We visited the qickes store in roundhay and found out a number of important factors. There is a variety of finishes, satin, matte etc. Delux offers a mixing section however wickes do not. Small rooms consider the light + space
Asking for advice by one of the employees we received a small amount of helpful information but not quite enough to take home with me and actually paint my house.
Functions
- Paint calculator room size
- New systems for finding the colour
- A application which helps you narrow down your search quickly
- Taking inspiration from Rolls royce experience a small room to help you decide
- more space for actual testers and putting paint to paper.
- an application which allows you to imagine it within your room.
Interview
Systems are not the best
Its expensive for the customer
people have to come back and forth often which is stressful
Delux roller allowed to use in store
Wickes don't have the same system as deluxe
Paper in some newer stores to test
Tradesman doesn't choose its mostly DIY families.
Ideas
As a group, we have decided to focus in on a bespoke experience for the consumer one which will allow them to engage with the colours through digital screens.
An application will lead them from start to finished deciding on the colour scheme for there room.
The program will subtly understand your needs, paint types and amount of paint needed.
The system will sit within a showroom set up.
Wickes testers
Our idea focuses on a bespoke experience for the consumer.
The user can use ipads to narrow down their needs and
After interviewing staff we pinned down that systems in place for Wickes are expensive and unproductive with consumers having to revisit
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