Primary Research
led me to the supermarket to read the copy of each beer in order to get an understanding of the tone of voice used. Craft beer had a much more playfull tone of voice where as the more lager type beer had a very formal and boring tone of voice. I want to include a playfull and intresting tone of voice which encourages conversation about the beer being drank.
Concept generating and feedback for this idea,
Tom suggested writing about who the beer was drank with such as 'sipped with ____'.
Edd suggested branding the beer as a sample brew with very basic information.
Connor Suggested playing on hertiage as the branding and creating a hertiage brand.
As the audience is just friends and family the concept of interaction and feedback felt like the most appriate.
Notes
'This beer was brewed within the basement of 32 chestnut ave, It has used the finest hops giving it notes of ______. Its a world class __/10 beer and with a name like _____ its no suprise.'
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