1.
Bitter feedback
A branding which is based around the idea of giving the beer feedback to help me improve and for the user to feel more involved.
'THIS IS ___________'
'Drank in the company of ______
in the location of _____'
'A truly ______ beer
Its elagant notes of ______
lend themselves to its name ______'
Feedback suggested the issue with this could be the lack of personality.
2.
Guffs stuff
This branding is based around a nickname from home of mine which is guff. As this beer would be going out to my friends it keeps the branding personal which fits in perfectly with my target audience.
Feedback suggested guff beer, guff man playing on the similarity to duff beer. There is lots of potential to inject your own personality into this idea.
3.
Limerick ale
Again this idea plays on the interaction of the drinker with the beer. using a limerick such as
'there once was a beer called _____
Its taste was akin to a _____
down it in one
until it is done
and now he feels like a ______
Limerick Responses
Responses were interesting and people seemed to enjoy them however there quite complicated to fill in and their is a possibility people may not even bother. Matt suggested maybe looking at something which could be removed from the bottle or something printed underneath the labels incase someone was to rip the label off.
4.
Peel able label
looking at how the label can be interacted with so maybe it is a sticker or maybe it can be peeled off and created as a invite
Feedback: suggested focusing more on the limitedness of this beer and its exclusivity with maybe it being 'invite only'. could you frost the glass bottle or maybe change the colour of the glass.
5.
Super functional
This idea was inspired by a design where the label had been created to work with a standard dymo label maker, this alowed for super easy functionality.
6.
Toilet Water
This idea was to play on the low quality of the beer by taking inspiration from bar toilet graffiti. with the witty comments being the tone of voice of the beer. and encouraging drinker to interact with the beer.
7.
The branding as a simple template which can be filled in to suit the beer. ]
Development
I will take forward
Guff beer, toilet water and bitter feedback.
Feedback
Elliott: firstly Speaking to Elliott he suggeested some sort of artwork maybe using my own or collaborating with someon But keep option to fill in the information on the back still. He said creating a basic template and guidelines allow for a consistent brand of the beer.
Tom: Tom suggested keeping more to the filling in of information he suggested that filling in with a pen may be complicated but to get around this problem you could put a sticker grid onto the beer. I really liked this idea it has so much potential.
James: James liked the new direction with stickers as he thought it was a very social way to use the beer can .
4.
Peel able label
looking at how the label can be interacted with so maybe it is a sticker or maybe it can be peeled off and created as a invite
Feedback: suggested focusing more on the limitedness of this beer and its exclusivity with maybe it being 'invite only'. could you frost the glass bottle or maybe change the colour of the glass.
5.
Super functional
This idea was inspired by a design where the label had been created to work with a standard dymo label maker, this alowed for super easy functionality.
6.
Toilet Water
This idea was to play on the low quality of the beer by taking inspiration from bar toilet graffiti. with the witty comments being the tone of voice of the beer. and encouraging drinker to interact with the beer.
7.
The branding as a simple template which can be filled in to suit the beer. ]
Development
I will take forward
Guff beer, toilet water and bitter feedback.
Feedback
Elliott: firstly Speaking to Elliott he suggeested some sort of artwork maybe using my own or collaborating with someon But keep option to fill in the information on the back still. He said creating a basic template and guidelines allow for a consistent brand of the beer.
Tom: Tom suggested keeping more to the filling in of information he suggested that filling in with a pen may be complicated but to get around this problem you could put a sticker grid onto the beer. I really liked this idea it has so much potential.
James: James liked the new direction with stickers as he thought it was a very social way to use the beer can .
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