Research
Food Trucks
Research into current food trucks allows for a better understanding of the current market space.
To create a bold visual style for the branding that has a DIY feel seems to be the best way to go in relation to wonky fruit and veg. This helps to establish the real essence of With wonky instantly for the consumer. Visually we should aim to match the branding with the product.
Menus
Branding for with wonky followed our concept of 'beauty is only peel deep' and kept in align with the aesthetic of this. We decided to use the paper rip as the pattern throughout the branding this was then infused with our colour scheme which was informed by Hellmann's colour scheme.
Logo
Development of the logo bounced around the group with us each adding our own spin to the concept, we decided the logo would take on the form of wonky characters to represent the idea of not every type form being perfect.
Van
The van simple used the colour scheme and pattern created, it is a pattern which would stand out clearly at a festival.
Website
The website is simply created to showcase the menu, track the van and read how much waste we have saved.
Packaging
The team had discussed the possibility of using a bold colour scheme throughout the packaging and even extending it to the food truck itself. Elliot mentioned the idea of placing the recipes within the packaging, this would work well for the brief as it is partly to promote the use of recipes. It would also give the customers something to take home and work with themselves.
Packaging
The team had discussed the possibility of using a bold colour scheme throughout the packaging and even extending it to the food truck itself. Elliot mentioned the idea of placing the recipes within the packaging, this would work well for the brief as it is partly to promote the use of recipes. It would also give the customers something to take home and work with themselves.
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