03: My Own Brew - Brand Development

Idea Development 

To begin the concept was around limited edition bottles with different artworks by different artists, however, this didn't feel fresh or particularly interesting. More focus was spent on developing the idea through feedback these images show the visual progression on the identity. 

Identity Development 

Idea Chosen was an interactive label in the form of stickers. The brand will use a sticker grid as the key identity element because this can be applied throughout. 

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Concept applied to a logo 

Branding feedback suggested that copy was not quite there and need some work. 

I decided to take two concepts further. The stickers and the pen. 

This idea has taken forward both the sticker element and the lost art of beer limericks. A sticker grid provides the base for a dynamic identity that can be transferred across multiple platforms.  The stickers allow people to interact with the beer by replacing the stickers. 

I decided to go along with this label as I felt the sticker grid began to move too far from what I originally set out to achieve. With a more tone in cheek tone of voice that doesn't take itself to serious I am able to place on the drinker being there own connoisseur. This would be communicated through a sticker of silly photos and a # along the lines of 'beaconnofuckinsseur' or 'belikeséculo' or . This sticker works both as free promotion and a way to create excitement around the copy. The hashtag would encourage people to share their thoughts of the beer with there social media friends. Copy and typesetting needs work still.