10: Sip - Coffee - Values & Ideas

Values 


- Community/ Service 
     + Personalised cups 
     + Names 

- High Quality 
    + Locally Roasted Coffee 
    + Premium Machines
    + Knowledge of product (Ask us anything) 

- Honest / Trust 
    + Ethical in its approach
    + Carefully selected Fair Trade Coffee  



Ideas 

Typography

A visual identity which is created from the elongation of each letter. This is informed by the original aim of the client, to fill his very large store sign. But can also be a visual representation of the long sip taken or the speed at which the coffee is drank. This typeface based identity would transfer over the sign, packaging such as cups, bags, porridge containers. 


Inspiration 

Copy Based 

This idea is more based on the use of copy and is organized modularly through geometry. Sip would be always accompanied by an accompanying word such as 'locally' 'artisan' 'proper'. This would be shown through a interchangeable sign that allows you to change letters, say every month. How this could be complicated, expensive and confusing for the consumer. Although Sip locally, for example, could be used on cups. This theme could be applied to the menu Sip a Cappucino, Sip an americano and then to the consumer themselves (name) sips (coffee). Sip (image) could also be an option, allowing the identity room to breath and grow is important in today's world 

Inspiration  

Secondary ideas 

Coffee as an art form 

This idea emphasizes the skill of pauls baristas, With phrases being used such as sip 'art' or sip 'an art lives here'. Baristas could be themed as artists with the interior taking influence from exhibitions. 

kermit the frog gif, 'but thats none of my business' This idea piggybacks of the kermin the frog but thats none of my business meme. It was informed by my clients keeness to get his message of 'Fuck off the big chains' Across in a more subtle and approachable way. The frog could be used as the icon and tags such as 'Drinking from the chains but thats none of my business' This could work on some pakcaging. Problems with this is my clients age reflects something less youth based and also memes can look tacky not premium. 

Everything in threes

S.I.p, simple ingredients perfects, three steps to order, three steps to tag line. 

Notable lines of copy 

Every sip is as good as your thirst. 

same sip different day 

craft done fast

seal of sippin 

sip, sip, sippin