OUGD403 - Studio Brief 2 : Final Outcome & Evaluation

For this Brief I used sketches to begin this helped me gain a better understanding of how to manipulate the typefaces because I used tracing paper over the exciting fonts. It gave me a good form to work from, the tracing paper allowed me to see what I was changing it also allowed me to make multiple changes quickly. I used bot helvetica and univers to see which I preferred. In the end i chose universe although there was not a huge amount of diffrents i felt univers fitted my aims better. I then moved onto digital using illustrator to manipulate typefaces. This meant I could work with better accurately and save work allowing me to come back to it when needed. Drawing the sketches first allowed me to work on digitaly from a set of rules i had already created from the sketches. This meant i didn't just dive in every decision i was making was informed this saved me a lot of time compared to studio brief 1. What i learn from this brief is that its the subtle changes on certain characters that created a bespoke typeface. I learnt there is much more to typefaces than I originally thought. Not rushing into the brief this time gave me time to come up with a much better concept which had reasoning behind it, this meant my design dictions where properly informed. Improvements i would make next time would be to create more ideas and approaches to my problem, finding new ways to help people read from doing more primary research. From speaking to my housemate who also has dyslexia I learnt in exam she used to be given a coloured overlay this would help with reading. I decided to use this idea but twist it on its head a bit by creating a overlay which coloured the letters slightly to improve legibility and also give it a nice final aesthetic. As my type face is about highlighting each letter I feel putting a full overlay over it would just dull everything down and not taking advantage of the strong individualism between each form. See Influences below.