Strengths & What I Liked
Building a concept from research is a rewarding experience, I felt this project in terms of simplicity and effectiveness measured high and this was due to in-depth research which allowed us to reduce our idea until it was hitting our audience and creating an impact.
Weaknesses and what I didn't like
As an issue to solve this was a complex and complicated issue to work on, I really felt the difference between this type of project and your standard branding. I think when working on projects such as this you have to be careful it does not turn into an ego project and that what your doing aims to create some real-world change.
Team Work
Working with elliot on this was key to its success having someone to keep us in check and on the correct route was vital. Without it the project could have very easily lost direction.
Final outcome
The final outcome worked really nicely in the end and we managed to collaborate with an illustrator for that added finish. It was far from what we originally set out to create however it felt most appropriate when considering real-world implementation and creative conscience.
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