Here are my notes
Key points
Barcelona Influencers
Sheek but also tongue in cheek
'F you to the chains'
To be punchy
'Scruffy Stylish'
'It needs to quickly say we're selling coffee'
The audience is morning commuters
Brief
Outline
Create a visual identity around a coffee shop which focuses completely on high-quality coffee with no nonsense. It must be timeless and sheek with a f you to the chains. It most shout we make great coffee and we do it fast from the shop front.
Influences
Spanish coffee shops particularly Barcelona
Keep in mind
The main focus is to build a brand, which then can be extended to the shops interior and outside.
Once a brand is built energy can be put into the online presence of the coffee shop.
Business Aims
To compact the rise of coffee chains
To serve high quality fair trade coffee
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