Evaluation
This brief was extremely enjoyable and really allowed me to explore something which I am personally interested in. My strengths here was my genuine interest and slight knowledge within the area, I had the advantage of being the audience which allowed me to understand who I was catering to. Because this was my own project I could take risks which a client would most likely not.
There was a lot of weaknesses in the concept as I did not have enough time to iron them out. The product packaging in terms of function does not work however conceptually it functions as it should. This is due to the stock used because the stickers pull off the ink next time around, I would spend less time on designing and more time on production. Alternative stocks could have helped resolves this issue. The way audience read about the beer is also questionable and needs testing as it could be something which audience either love or hate.
I was happy with the brand's outcome as it worked out to be a dynamic brand which could grow through its own personality. The use of painted characters and an accompanying typeface gave the brand an aesthetic which felt timeless but current. The brand was easily extendible over social and the physical which allowed for me to push the final outcomes further than originally intended. One issue within real life application however would be copy right of the images used, this is something to consider next time around.
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