Saturday, 12 May 2018

06: Hellmans Evaluation

Evaluation 


Strengths of this project were having 4 different perspectives when assessing work, It often allows for kinks to be ironed out faster. I really enjoyed working on a campaign and producing a video as the outcome, I feel it influenced me to keep this up within other projects. Campaigns allow me to think more freely, whereas as branding feels restricted at times.

There was a weakness within the research, I felt there could have been some primary research conducted but this came down to time management and us not having enough of it. 

I really enjoyed working with a team for this project, It was great to see how Bethan and Beth work together. I felt I learned a lot from observing both of there approaches to the brief. Having a relatively big team allowed for a really quick turn around.


The final outcome was a real learning curve, it allowed me to dip in and out of a number of elements such as filming, editing and recording sound. Although we had set roles there was still lots to learn. Working in this way is a lot of fun when you have a good team together. If we did this project again I would like to rewrite parts of the script as feedback found parts where not always clear, however, we ran out of time due to the competition deadline. 

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