Overall Evaluation
The extended practice has been a great opportunity to explore my skill set and challenge myself. I have learned a lot about time management through writing myself weekly calendars and then daily to-do lists. These were very helpful for managing stress levels as I found myself with a good amount of time. I learned that working within set periods of time with breaks increased my productivity. Working in alternative locations also helped me find inspiration and motivation. Working with teams this year was a large part of my work. I enjoyed working this way much more, I felt this was much more I feel this is when the highest quality work is produced. I learned a huge amount from working with people, Marnie on illustration, Anisa on photography and beth, bethan and elliot from the graphic. Each person has their own methods and process observing these skills were invaluable.
I did not like was producing photobooks. These projects were ment to be fast turnarounds but ended up taking much longer than planned. They were the least rewarding projects. My regret was not understanding this sooner. The book as a format is not always the best decision next time around considering online curating could be a better decision.
Overall this module has been a great learning experience I think for me more than anything the people who I have worked with and met on the course have been a huge source of inspiration for me and will be one of the key things I take away from these three years.
Brief 01
Strengths & What I Liked
Building a concept from research is a rewarding experience, I felt this project in terms of simplicity and effectiveness measured high and this was due to in-depth research which allowed us to reduce our idea until it was hitting our audience and creating an impact.
Weaknesses and what I didn't like
As an issue to solve this was a complex and complicated issue to work on, I really felt the difference between this type of project and your standard branding. I think when working on projects such as this you have to be careful it does not turn into an ego project and that what your doing aims to create some real-world change.
Team Work
Working with elliot on this was key to its success having someone to keep us in check and on the correct route was vital. Without it the project could have very easily lost direction.
Final outcome
The final outcome worked really nicely in the end and we managed to collaborate with an illustrator for that added finish. It was far from what we originally set out to create however it felt most appropriate when considering real-world implementation and creative conscience.
Brief 02
Strengths & What I Liked
This brief was great for being a quick turn around, I really enjoyed working at a fast pace and felt it enhanced our creative process. Primary research was our key ingredient and drove our outcome. Working with elephant room on this one was enjoyable.
Weaknesses and what I didn't like
I felt the project slacked in terms of a final outcome, this was slightly down to our lack of knowledge in 3d software. I feel like this would be a much stronger proposal if it has a strong real-world presence.
Team Work
Working with Elliot and luke on this project allowed for us to have a very fast turn around. It also allowed me to observe ways both luke and Elliot approach project which was beneficial for my personal development.
Final outcome
Our final outcome was an application concept which would work within wickea stores, this idea is practice seemed very suitable however it was very difficult to know if it would work in real time or how it could be set up. Next time around I would like a more solid outcome which could be tested however for our time period I think the work produced was sufficient Feedback from Katie at the elephant room suggested they was pleased.
Brief 03
Strengths & What I Liked
This brief was extremely enjoyable and really allowed me to explore something which I am personally interested in. My strengths here was my genuine interest and slight knowledge within the area, I had the advantage of being the audience which allowed me to understand who I was catering to. Because this was my own project I could take risks which a client would most likely.
Weaknesses and what I didn't like
There was a lot of weaknesses in the concept as I did not have enough time to iron them out. The product packaging in terms of function does not work however conceptually it functions as it should. When it comes to actually photographing this project in a studio I found this stressful.
Final outcome
I was happy with the brand's outcome as it worked out to be a dynamic brand which could grow through its own personality. The use of painted characters and an accompanying typeface gave the brand an aesthetic which felt timeless but current. The brand was easily extendable over social and the physical which allowed for me to push the final outcomes further than originally intended.
Brief 04
Strengths & What I Liked
I did enjoy working with photographs, I felt these were the strongest element. Working with a student outside of graphics was also very rewarding.
Weaknesses and what I didn't like
I didn't enjoy producing the publication, for a project that should have been quick and easy, it was dragged out considerable from elements going wrong.
Final outcome
The final outcome for me was okay, I would have liked to have the interviews throughout. However, because I didn't get all the responses they were taken out.
Strengths & What I Liked
Strengths of this project was a interesting contrast of references used within the visuals. Also that it allowed me to get involved with the 2nd year's exhibition which was a big plus.
What I liked was the ability to explore visually, creating compositions but mostly was the exhibition at the end this was great fun.
Weaknesses and what I didn't like
The final piece was defiantly not the strongest as getting the correct composition is something I struggle with for sure. Going back and forth over small details is what stresses me the most about projects like this.
Final outcome
I was really happy with the final concept for this record sleeve and how I came to the idea felt effortless compared to last year. It showed an improvement in simplifying the information I have around me.
Brief 06
Strengths & What I Liked
Strengths of this project were having 4 different perspectives when assessing work, It often allows for kinks to be ironed out faster. I really enjoyed working on a campaign and producing a video as the outcome, I feel it influenced me to keep this up within other projects. Campaigns allow me to think more freely with whereas as branding feels restricted at times.
Weaknesses and what I didn't like
There was a weakness within the research, I felt there could have been some primary research conducted but this came down to time management and us not having enough of it.
Teamwork
I really enjoyed working with a team for this project, It was great to see how Bethan and Beth work especially together. I felt I learned a lot from observing both of there approaches to the brief. Having a relatively big team allowed for a really quick turn around with this project.
Final outcome
The final outcome was a real learning curve, it allowed me to dip in and out of a number of elements such as filming, editing and recording sound. Although we had set roles there was still lots to learn. Working in this way is a lot of fun when you have a good team together. If we did this project again I would like to rewrite parts of the script as feedback found parts where not always clear, however, we ran out of time due to the competition deadline.
Brief 07
Strengths & What I Liked
Strengths of this project would be that it shows something personal to me that I enjoy, it was also nice to explore photo books. It sits as a nice portfolio piece because of the personal touch.
Weaknesses and what I didn't like
It felt limited at times, as there was restrictions to what I could do with the layout, However these restrictions are necessary and help to reduce time developing.
Final outcome
The final outcome worked out to be a lot of faff because of the additional leather cover, This causes issues with the size of the publication. The final outcome ended up being smaller than planned to fit this cover however it still did not fit properly, the elastic also functioned badly within the middle. If i was to do this project again I would rethink how the leather cover worked as it felt in the way rather than part of the publication. However it made it a bit more tactile which was a nice touch.
Brief 08
Strengths & What I Liked
This project was one of my favourites, everything from the idea, to planning and directing was great. Strengths of the project was the development of the idea, it really came together with lots of room to extend the project for end of year show. working to a really tight schedule with this project actually worked in our favour, I enjoyed working with less time for this project.
Weaknesses and what I didn't like
One huge weakness of this campaign was using clear plastic within the prawns this was a big mistake because you couldn't see it at all. So to people it just looked like a normal cooking video we managed to salvage it with some copy that contextualises it a bit better but it needs reshooting for the end of year show.
Teamwork
Working with Elliot and Hilda on this project was brilliant it was the perfect combo and allowed for me and Elliot to think about the direction of the video whilst Hilda filmed. Its been a great skill to learn.
Final outcome
Overall the final outcome did not come out how I had imagined, I think at its ucrrent stage it would not be very effective if distributed on social media. But on the plus this gives me something to work on after university however I learned a lot from this project in terms of time management, lighting, editing, art direction.
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