OUGD405 - Smoking Pamphlet - How I got to my final idea

So when creating a leaflet to warn people about smoking and try to stop them from smoking I first thought of distribution. How will people get these leaflets? First I thought through the mail but quickly I decided against this, as I would not know who smoked resulting in non smokers receiving the leaflet this would be a waste of resources. It would also cost more due to postage and packaging. Second I thought I could create a plain cigarette box with a info gram on the inside about blank boxes and how it should be used because this is a current issue. The boxes would be handed out to people on the streets as actually cigarettes but when opened they would see the info graphic. However I worry people would become frustrated and throw it away as a revolt for being tricked. My next idea which I was originally going to stick with was to create a leaflet which when opened coughed like the birthdays cards you get. It would also have a mechanism in which pulled up a graphic which filled a pair of lungs up these lungs would have an age metre on which would reduce as the lungs filled up. On the front would be a boulevard make to look like an upside down cigarette being stubbed out, this would then be an additional campaign for the project one where all boulevards around the city would be turns into subbed out buds. Giving the leaflet more depth by becoming a campaign. I liked this Idea a lot however two reasons i decided against it one I did feel it was a lot of work considering i had a short period of time, The mechanics within the pamphlet where much harder to do than originally thought. Secondly was Distribution and cost this would be a very expensive project to do if actually done and I also felt the distribution lacked .... . Just handing leaflets out to people on the streets from ym option and personal experience does not work. People ether ignore you, ignore the leaflet or just take the leaflet because they feel awkward this would not target the audience specifically, they would also result in a lot more waste and due to them being high production costs this would be an issue. So lastly I came to the idea of having leaflets put into the cigarette packaging distribution costs would be lower as only the leaflets need to be made and it also aims specifically at the target audience who are people that smoke. So I mocked up a cigarette carton and got the dimensions, The issue I began to have was that the boxes are actually very small, which meant the leaflets where going to have to be smaller than business cards. This was to much of an issue to work around as i did not have enough space to put enough information onto them. So I looked at ways around this and what I found was that I could fold larger pieces of paper to become much smaller in really bespoke interesting ways. This was then the idea i stuck with as it is versatile, distributes easily, is still relatively small so will cost less production wise, as production costs are low its not to bad if a few get thrown away. However I still do not want these to just be put in the bin as I think that is one of the main issues when trying to get a view across. I did not want to use graphic imagery for this project as although at can have a hard impact it is quickly ignored and thrown away. So I decided to aim it at vanity, mocking people but using humour at times. The idea is that if people find it interesting enough they may actually share it with friends, family rather than throw it away. For this to work well and not have the novelty of it quickly wear off I decided that it will be a set of three different pamphlets, they will not be put into every pack so people are not constantly bombarded by the same thing which will lead to them being binned. Instead they will be put in the occasional pack giving it bit of novelty similar to if somebody was to buy a set of cards and get a shiny one. The idea would be that after these 3 designed has circulated another 3 would appear and so on. Ideas for the designs so far are as followed. A dig at social smokers by comparing them to social farters this would be aimed at the newer smokers 16 - 25 people who may be buying a pack of cigs just for the weekend. Second is The ex smoker attacking the consumers vanity but saying how ex smokers are healthy, look better, smell better etc this would be aimed at the everyday smoker, To get them to think about the benefits of not smoking. Third is The future smoker now this is taken from the original video i watched which the brief is based around, I thought this would be a good one to put in because the brief mentions it but also because it is rather interesting concept mocking smokers and pointing out the truth that we are not designed to smoke, however i am not final on this idea and could change by the end.