OUDG405 - Further Idea development

Today I decided on using The ex smoker concept through the series of images, this is because I was struggling to keep them constituent and similar which I wanted to do. I also thought the leaflets where becoming over crowded I wanted to create something more simply yet powerful. For this imagery needed to be used as i have not yet experimented with imagery i thought this would be a good place to start. I found the leaflets where looking very dull and not very interesting images would liven the leaflets up giving them more life, I also have not yet used photography within my work so this would be a nice change. I decided to use short sentences from previous ideas of an ex smoker such as Live longer. I have kept each sentence two words long to gain a quick response, and with the image doing most of the talking. My only issue is production as I do not nessaryly want this printed on both sides due to unsessary amounts of ink being used. I was thinking of maybe making the back a postcard or something something which could be reused instead of thrown away. Here is what I have so far. I first looked at layout of text and then moved onto photography. I wanted to use lifestyle photographers who show life on a very positive scale. I looked at many photographers but took photos from the following, carolyn mendelsohn, julian love and tyler roemer. I will be taking a majority of the photographs from Tyler Roemer a action lifestyle photographer he takes spectacular images of people 'doing' I feel like this is the best message to be sending smokers to persuade them to quit smoking.

I went for the centred text in helvetica bold in capitals, the same as my previous work. 

I used centre as I feel it gives the images a sense of simetry