Leaflet - Evaluation - OUGD405

For this project I had chosen the video the future smoker. So I had to create a leaflet which revolved around this subject and video. I payed a lot of attention to distribution for this project as I really wanted to make sure that my leaflet was getting to the right audience and in a wasteful manner. Handing leaflets out on the street or sending them by post was not a good enough method, it would not target the correct audience as its to complicated to find smokers and it just leaves room for a lot of waste something I have tried very hard to avoid throughout. I came to the conclusion to create something which could fit into cigarette packets my issue was it was to small and not enough information could be placed onto the pieces. I found interesting folds which would allow for a 4x6 inch piece fit inside. What I did not consider until my final pieces had been created was how these folds could have an effect on ink, because i had been creating samples on standard thin paper the effect on ink was minimal. In fairness I did take this into consideration slightly to begin with by choosing to use 140gsm pike paper but unfortunately as stated earlier I messed up the printing as i only had one piece and left it to late to order more. I used accent smooth natural in 270 gsm, this paper was great however due to its thickness when folded it split the ink, This also happened with phoenix motion xantur 250gsm. To fix this issue I would of needed to reprint on slightly thinner card however because this was left till quite late to print within the print rooms it was not possible to get another appointment. On the other hand the leaflets are not ruined they are still visible I just would not have that particular paper used if they was produced. When taking a look at my final designs and checking over the brief I have veered very far from what the brief is asking for. Originally I did stick to the brief and created a series of graphic driven leaflets which used The future smoker from the videos we watched, I also used the ex smoker and social faster vs social smoker. These three where chosen to appeal to everyone while also attracting more attention from different age groups. For example social faster vs social smoker is aimed more towards newer smokers which is largely younger adults. I dropped this idea because I felt it lacked constancy it was informative but had little impact. I wanted to motivate smokers to quick these just weren’t doing that when reviewed. Where as my final idea stands out instantly through the bright photography, Its quick and easy to read with high impact. Getting people to think could that be me? or I could do that! Although my final leaflet does have its down falls one being as mentioned before that it has veered very far from the brief, also that it does lack information however I have chosen this purposefully I could of had information placed on the back of the card instead I had it made to be a postcard in the hope that people not willing to quit may send it to a friend they would like to quit or that is in the process of quiting. When evaluating this idea now I do see the flaws in it as really not many people send letters or post cards in this day and age due to everything being digital on the other hand I wanted to maximise chances these leaflets would not be binned but shared. I think if I had more time next time I would consider what goes onto the back a bit more carefully It took me a very long time to come to my final idea then due to this I jumped on one of my first ideas for the back of my chosen idea. Although I am pleased to have used photography within my work something I have not yet done and a photographer who I find brilliant, with images that are in some way inspirational making you want to get out your seats and do something, this is what I was aiming to achieve. For my final Resolutions purposefully left one unfolded so it could be seen without the creases running through it.