Today I also came to two conclusions on my leaflet after brainstorming a range of Idea I had them critiqued I gained two diffrent responses however one overlapped. First feed back was from my peers and they showed a great interest in me creating a cigarette packet which will be handed out to people thinking they are taking a pack of cigs this helps to target our primary audience of smokers. The packs would be normal looking but with bits of info inside leaflets, fake cigs etc. Then the box will unfold to form some kind of info graphic. My only issue with this is people throwing it away to help prevent this i had the idea to make the pack almost collectible with diffrent patterns etc on but then i worried that this contradicts what i am trying to achieve. This idea was favoured by my peers showing it would be suitable for teenagers.
Secondly was a combination of ideas. 1 to have a actually psychical presents within society by turning all boulevards and other objects in the street into cigarettes being stubbed out, This would then be the front image for the leaflet which would have some kind of mechanism which filled up a pair of lungs with a tar like substance as well as a coughing sound. The tar would also resemble a life chart surrgesting the more tar the earlier you could die. This is would be the size of a cigaret pack so each leaflet would fit into every single packet every sold. This was the idea my tutor thought was best which surrgests this idea is for a middle aged crowed however he does not smoke. next I shall be asking smokers what would really help.
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