Collab: Feedback

Having a critique session for this brief I think proved useful in terms of pinning down exactly what our concept is so we know going on from this point, exactly what we need to be aiming towards.

What we're doing:

- Showing all aspects of a ballet production.
- Recognising the work that goes into the music, costumes, set design and dancing itself.
- We are highlighting specifically that athletes, craftsmen and musicians are all part of the ballet.
- Through the use of athletes, musicians and craftsmen the campaign makes direct link between ballet and the cultural activities that our target audience are already engaged with.

Engagement with a student from Oslo helped with feedback he suggested. 

"I like the second one best. The "don't just watch the ballet, watch an athlete" doesn't work for me because I don't watch the ballet. By saying "don't just" your implying that their already watching the ballet - witch I guess they don't since their your target audience. Like that you've narrowed it down to athlete, craftsmen and musician. Cause that for me is making something high-class cultural more middle-class in a way. Your a craftsman, come see the work of other craftsmen, in a way. It for me washes out some of the lines between performer and audience witch is nice."

He also suggested a way to develop it further to consider maybe taking athlete, craftsman and musician and showing how ballet is a visual form of all these roles.

"Could you turn it into; 'see music made visual/movable', 'craftsmanship made movable', athletes made sensual/emotional/movable. Like the line moveable because ballet is movement and emotions, and emotions that move you are moveable right? Or music in movement, athletes in movement, craftsmanship in movement?"

I think this was really vital feedback for the development of our idea from where it currently stands. The idea he suggested takes into account the emotions that go into ballet which is what we're aiming for, so possibly a combination of this idea and our current one could work together.