SB2 - Ideas & Paths & feedback

Notes 

Wisdom to knowledge gap - Social media tech - awareness or critical thinking - Distraction, confusion - Mental well being - Tech enchancing. 


Picking a target audience I feel like creatives/students are the people who I have most access to by choosing them as my target audience im working to my own advantages. A quote I once saw said 'if you want to change the world start in your home town.' I feel this relates to my project as I do not have the first hand knowledge on developing countries to create well informed solutions. 

Access to the internet is so easy that we have a tendency to over indulge. Looking for inspiration from only online material we miss out on the inspirations from everyday life. 

Reasons for not settle on a 

1st area - No more distractions

- Issue 

Is based around the issue of distraction and focus in todays society. Technology is being created more than often to gain our time and not for our benefit but for the benefit of companys. Research showed being connected is contributing to less creativity.

Digital minimalism being a possible solution to this issue, from research. 
'Yougam' as a word for inspiration. 

- Target audience 

Aimed at creatives because they tend to be constantly hooked up but more importantly it is a area I am familiar with. This means I can collect effective primary research on the people who it could be affecting. 

- Questions?

1. Would be interesting to find out how much time we spend on social media?
2. How could I sell the concept of digital minimalism?
3. Basically something to help move creatives away from technology 

- ideas 

• using senses as a way to create awareness. 
• Products or software to help informations overload .

- Feedback


2nd area - Rethinking perfect 



- Issue 

Social media is promoting unreachable expectation & sense of perfection. Research showed this is causing self loathing, low self estem, and aniextys. This idea of perfectionism in society can also lead to things such as waste. Because we want the perfect item or perfect vegtable. Supermarkets put strict measurments on farmers which ends in un realistic goals so lots of food gets thrown away.


- Target audience 

Teenagers 


- Ideas 

• A social media bot to help youths talk about these issues
• features within social media that help towards these issues, example being a button to show if image has been edited. 
• A real life barbie would have to walk on here hands and knees. 
• A social media created to talk about issues. 
• Fomo

- Feedback 

- Questions?

3rd area - Social media privacy 

- Issue 

With internet privacy currently with hackers etc. Children do not know they are talking to, huge corps having access to lots of our sesative information. 

- Target audience 

People new to the internet or everyday consumers. 

- Ideas 

• Shock campaign looking at persons room vs there online profile to help address issues with pedofiles. 
• plugin which goes to parents facebook. 

- Feedback 

Many suggested looking into pedofiles was a very strong and sensitive topic. However looking at how corporations are using our private information for there own gain is a interesting topic. 

- Questions?

Feed back 

Summarys 

Firstly I spoke to luke, ben and thomas all of them thought idea 1 was the most plausible and attainable due to its target audience. For idea 1 Luke and tom suggested looking at a cut off box product they saw online, possible turning this into a app. with maybe 20 mins on a day type thing. For idea 2 they suggested settle up a social media campaign to show the ugly side of instagram etc hashtag loveimperfect for example. To also look at no make up selfies. Gordan ramses tweeter feed, used as an example of imperfection but the people who make it love it anyway. Luke suggested positive campaigns work best according to research. and finally suggestions of using plug ins to prevent kids from interacting with strangers. 

Erin, Kate, Joe, hannah was more interested by the privacy and idea of perfectionism in society. with half going private the other going perfectionism, It seems people with siblings seemed to pick perfectionism. Erin really liked the idea of creating systems to help protect peoples privacy as there is currently alot going on with this at the moment with hackers. She also suggested I look into 'good' hacking is it ethical? Kate spoke about her little sister putting her address on instagram as she was not aware you are not ment to do this. Also about snapchat streaks again and friends falling out with each other over it. Aswell as taking down images on instagram if it does not recieve a certain amount of likes. Erin also spoke about wiki leaks and how much freedom we now have over the internet. She also mentioned how it is crazy that we can now create multiple versions of ourselfs online and 40 years ago there was just one of us, I thought this was also very intresting to think about. Self censorship. And final Hannah suggested watching children of our time BBC.

I then spoke to Barney and lallie, Who both chose Idea 1. Barney suggested that issue 1 was much more specfic and reletable. Lallie spoke about how we constantly use the internet as inspiration than we miss out on everday inspiration. 

Elliot and anna with them also both choosing idea 1. these two also said it was most applicable 

 

And finaly edd who also choose idea 1. Edd suggested that 2 may not work as the issue seems to be the people not the social media, so campaign would need to focus around changing peoples mind not the tech. Young people are very impressionable famous indivduals need to be role models. Tech is very helpful. He suggested looking at reading view, maybe impliment this into social media such as facebook. Intagram 10 min sessions. Tracking of our use and displaying it on social media but the  people may just turn this off. How many Km you have scrolled this week. I have seem research that shows showing people the energy they use helps them reduce energy. Could be applied to social media.