Sunday, 7 May 2017

SB2 - FOMO

Fear of missing out


Fear of missing out or FoMO is "a pervasive apprehension that others might be having rewarding experiences from which one is absent".[2] This social angst[3] is characterized by "a desire to stay continually connected with what others are doing".[2] FoMO is also defined as a fear of regret,[4] which may lead to a compulsive concern that one might miss an opportunity for social interaction, a novel experience, profitable investment or other satisfying events.[5] In other words, FoMO perpetuates the fear of having made the wrong decision on how to spend time, as "you can imagine how things could be different".[4]
Self-determination theory (SDT) asserts that the feeling of relatedness or connectedness with others is a legitimate psychological need that influences people's psychological health.[6] In this theoretical framework, FoMO can be understood as a self-regulatory state arising from situational or long-term perception that one's needs are not being met.[2]
With the development of technology, people's social and communicative experiences have been expanded from face-to-face to online. On one hand, modern technologies (e.g., mobile phonessmartphones) and social networking services (e.g., FacebookTwitter) provide a unique opportunity for people to be socially engaged with a reduced "cost of admission".[2] On the other hand, mediated communication perpetuates an increased reliance on the Internet. A psychological dependence to being online could result in anxiety when one feels disconnected, thereby leading to a fear of missing out[7] or even pathological Internet use.[8] As a consequence, FoMO is perceived to have negative influences on people's psychological health and well-being, because it could contribute to people's negative mood and depressed feelings.[4] FoMO has also been associated with experiencing more negative alcohol-related consequences and consuming a higher quantity of alcoholic drinks.[9]

Uses and gratifications theory

From Wikipedia, the free encyclopedia
Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication.[1] Diverging from other media effect theories that question "what does media do to people?", UGT focuses on "what do people do with media?"[2]
This communication theory is positivistic in its approach, based in the socio-psychological communication tradition, and focuses on communication at the mass media scale.[3] The driving question of UGT is: Why do people use media and what do they use them for? UGT discusses how users deliberately choose media that will satisfy given needs and allow one to enhance knowledge, relaxation, social interactions/companionship, diversion, or escape.[4][5][6]
It assumes that audience members are not passive consumers of media. Rather, the audience has power over their media consumption and assumes an active role in interpreting and integrating media into their own lives. Unlike other theoretical perspectives, UGT holds that audiences are responsible for choosing media to meet their desires and needs to achieve gratification. This theory would then imply that the media compete against other information sources for viewers' gratification.[7]
UGT has a heuristic value today because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed."[8]

https://en.wikipedia.org/wiki/Uses_and_gratifications_theory#Social_media_usage

No comments:

Post a Comment