Poster Campaign idea

After discussing my work with Jen today she pointed out that my idea has a lack of range at the moment. She suggested looking at alternative methods of promotion, other than a video. So I started to think about how this could work in a poster campaign which could be shared online. I started with thinking about focus litrally and how I could take people to stop and really look at the poster. I spoke to beth about this idea and she suggested created a poster which so blurred you needed a pair of 'facebook' glasses to see it. this would encourage interaction which I can photograph and share as part of the campaign. The posters are also well informed by the concept of less passive consumption of content, as passers by must stop and look. I think I will blurr text till it is no longer visible.