OUGD403 - Research - Branding

For the branding research I decided to look at something other than exhibition. I took a look at the new viceland channel branding by gretle. It is created to really alow the content to speak for itself. They use helvtica bold in very simple analog ways. It is a brand which will last for a very long time as it does not follow trends. As the content without our exhibition is quite bold we also wanted to create something not to extravigant to create a good contrast. Also we dont have to worry about longivity and need to catch people attention for a period of time so it could be usefull to use some colour.