To begin I wanted to expand on our current branding to try create something which would flow throughout the branding. Something simple but effective, I played with our idea of using lazers throughout.
This idea is all about focusing on content unknown and the ambiguity of the branding. By using the black boxes it creates uncertainty of whats this is esacly that is at the bank house, This is the aim for them people to go away and google it or have a @thevault somewhere for them to instrgram it. The black boxes also work as theme which can be placed throughout including inside the exhibition to present information. These will more than likley be on acetate so for them to be noticed the graphics need to be big. There is also versions where colour could be used however if our group we discussed keeping it simple to contrast with the work in the exhibition. The approach of the lazers could defiantly still be used within the building itself. for wayfinding and simply brightening up the place. These posters are created to work as a series so as people spot them around the place they get alittle bit more info.
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